Gray Matter

Enormis Mobile SpecialtiesAutomotive

Remote Start Season, Every Fall

Regional digital + radio campaign for car electronics.

The partnership

01 / The challenge

Remote start season is a sprint: when temperatures drop in Erie, the window to capture installation demand is roughly eight weeks. We built a campaign that is ready to launch on first frost.

02 / What we did

Enormis targets a tech-forward buyer who researches before purchasing. Our digital strategy puts the brand in front of in-market shoppers at every touch point — search, social, display, and pre-roll.

03 / The outcome

Radio fills the awareness gap while digital captures intent. The combination consistently drives Enormis to sold-out installation weeks during peak season.

Next Project

Beechwood Inn