The Social Media Giant

As more and more people log on to social media, more and more businesses (like your competitors) are reaching out to them. Can you afford NOT to follow suit? 

  • 3.48 billion people now use social media.
  • There are more than a million new people joining social media every single day 
  • Digital consumers spend nearly 2.5 hours on social networks and social messaging every day
  • The average American Internet user has 7.1 social media accounts
  • 90% of brands use social media to increase brand awareness
  • Most businesses maintain between four and 10 social profiles

 User Breakdown:
 1. There are 2.32 billion monthly active Facebook users
◦Roughly 74% of Facebook users access the platform daily, and 51% visit multiple times per day
◦95% of businesses worldwide use Facebook.
◦Facebook is the second-most popular site in the world
 2. There are 1 billion monthly active Instagram users
◦Instagram was the second-most downloaded iOS app in 2018.
◦74% of businesses worldwide use Instagram
◦A third of the most viewed Instagram stories are from businesses
 3. There are 321 million monthly active Twitter users
◦individuals with a college degree are more likely to use Twitter: 32% of degree-holders use the platform, compared to 25% with some college education, and 18% with a high school education or less.
◦Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted.
 4. More than 1.9 billion logged-in users visit YouTube every month
◦94% of U.S. 18- to 24-year-olds use YouTube, and 73% of all U.S. adults
◦People watched more than 50,000 years of product review videos over the last two years.
 5. There are more than 250 million monthly active Pinterest users
◦an increase of 75% since early 2017
◦mostly females
◦83% of weekly Pinterest users have made a purchase based on Pins
 6. LinkedIn has more than 610 million users
◦especially popular with high-income earners and college graduates
 7. Snapchat has 186 million daily active users
◦54% of those between the ages of 25 and 29 use the app.