FREE “Smart Advertising” During the Worldwide Pandemic
I think we all can agree these are unprecedented times. As a marketing agency for many different-sized businesses, in more than 30 diverse industries, we know how far-reaching the economic impact of COVID-19 has been. We know how difficult it is for companies during this mandated lockdown. You want to work, to stay connected to customers, to interact with employees. But you feel as though your hands are tied.
We get it. That’s why for the entire month of April, Gray Matter Media is offering FREE use of our robust online social media marketing platform. That’s no cost, no contract, no strings attached from now until April 30th. The doors of your business might be closed, but that does not mean you can’t still interact with customers. You just have to know where to reach them.
And here’s a tip: your customers are at home, and they’re online.
Within the last month, some social media apps have experienced a usage increase of 50%, and the time spent on social media has gone up 70%. The time spent in social media group calls went up by more than 1,000%, and Instagram and Facebook Live views doubled in a week’s time. (1)
By utilizing our social media software, you can stay in front of them on multiple social platforms—Facebook, Instagram, Twitter, Linked In, YouTube, Pinterest, and Google My Business. You can streamline all your social activity in one feed for easy, organized interaction. You can post, comment, and track mentions and keywords. You can even run comprehensive analytics on your social pages and followers to determine what people want to see the most, and what time of day they are looking for it.
If you don’t have social media pages yet, perhaps now is the time to set them up—before you go back to the office and to the day-to-day busyness that kept you from creating them thus far. If you are not sure what to post on your social pages while your business is closed, don’t worry. Every company that signs up for the free service in April will also receive a downloadable PDF of our “Smart Guide to Posting.” We’ll give you tips, ideas, and strategies to keep business moving this month.
On the surface, this time of closures and stay-at-home orders might seem like inescapable work stoppage, but it doesn’t have to be. The companies who get creative and think outside the box, who learn to adapt to the new landscape of business marketing, who stay in front of customers by utilizing every available means… those are the companies who will sail safely through these stormy waters. It is much riskier to do nothing and to stop rowing.